Ultra Music Festival (UMF) is an annual outdoor electronic music festival that takes place during March at Bayfront Park in Miami. It is known for its incredible production values, top-tier DJs, and massive main stage.
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90 days
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
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End of session (browser)
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6 months after last activity
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2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
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ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
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ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
